“We strive to pursue proper corporate management principles which combine corporate growth, associate well-being and the fulfillment of our social responsibilities.” In our 1974 mission statement, we advocated the principle that society and companies should grow together, and we have made this a management guideline ever since. In 1999, we announced “Beliefs and Pledges and Corporate Principles of Action” and “Five Great Pillars and Associated Principles of Action.” These clearly state the set of values that associates should share with the Unicharm Ideals, and the code of conduct based on these values. In FY2004, we formulated “Action Guidelines” that identify cases showing these principles of action from a compliance standpoint, and strive to disseminate them across all our associates.

Unicharm Ideals

1. We contribute to creating a better quality of life for everyone by offering only the finest products and services to the market and customers, both at home in Japan and abroad.

1. We strive to pursue proper corporate management principles which combine corporate growth, associate well-being and the fulfillment of our social responsibilities.

1. We bring forth the fruits of cooperation based on integrity and harmony, by respecting the independence of the individual and striving to promote the Five Great Pillars.

Pledge to our customers

We pledge to earn the full support of customers by always doing everything we can.

Pledge to our shareholders

We pledge to distribute industry-leading returns to shareholders.

Pledge to business partners

We pledge to achieve mutual growth by maintaining a fair and equitable relationship.

Pledge to associates

We pledge to achieve the happiness of associates and their family members by filling each of them with confidence and pride.

Pledge to society

We pledge to contribute to the economic and emotional fulfillment of the entire population through our corporate activities.

Creativity & Innovation

We will respect the creation of new society values and maintain a spirit that always seeks out innovation.

Ownership

We will follow in the footsteps of our founder, striving to uncover issues from a company-wide perspective and solve them to achieve our management targets.

Spirit of challenge

We will continue to transform our abilities without fear of failure and maintain a positive attitude, based on our belief in the capacity of challenge to tap into unlimited potential.

Leadership

We will become leaders who are able to motivate others with our own determination by clearly showing the way for the organization to follow.

Fair play

We will carry out fair corporate activities that combine the spirit of respecting human life and dignity with high ethical standards.