We are energizing rural India and are proud to say that our vision has come a long way. Today, suguna reaches the height of 9100+ crores turnover.

elcome to India’s largest poultry enterprise!

Over a period of 35 years, Suguna has gone from strength to strength and has become a Rs. 9100+ crore company that makes it India’s No. 1 broiler producer. Along the way, Suguna’s pioneering efforts in contract farming helped create thousands of rural entrepreneurs who share the growth successfully. “Poultry Integration” introduced and pioneered by Suguna in the country has energized the livelihoods of farmers in rural India.

Suguna ranks among the top ten poultry companies worldwide. With operations in 18 States across India, it offers a range of poultry products and services. The fully integrated operations cover broiler and layer farming, hatcheries, feed mills, processing plants, vaccines and exports. Suguna markets live broiler chicken, value added eggs and frozen chicken. With the intent to provide consumers with fresh, clean and hygienic packed chicken, Suguna has set up a chain of modern retail outlets.

Today, the company’s brand Suguna Chicken is a household name in India. With its Suguna Daily Fressh outlets, Suguna Home Bites – ready-to-eat home meal replacement (HMR), Suguna Anytime processed chicken and four varieties of specialty Suguna value added eggs, Suguna is the undisputed leader in poultry products.

History

Chairman Mr. B.Soundararajan and Managing Director Mr. G.B.Sundararajan saw potential in growing the Indian Poultry Industry through integration, which later came to be known as Contract Farming. This led Suguna Poultry to pioneer contract farming in India.

In 1986, Mr. B.Soundararajan and Mr. G.B.Sundararajan set up a poultry farm with 200 layer birds at Udumalpet. During 1989 – 90, when chicken prices crashed because of an over-supply of birds in the local market, Suguna saw an opportunity for business growth by helping the poultry farmers who had bought feed and medicines on credit and could not clear their dues. To help them recover their money, these visionaries began to provide feed and health support to indebted farmers in return for the end product – eggs. The success of this exercise gave birth to the Suguna Integration Model.

The poultry integration model has set a win-win situation for both the farmer and the integrator. Farmers are provided with day-old chicks, feed and health support. Performance is monitored on a daily basis with Suguna field staff visiting the farms to check on the health of the birds, feed intake, growth and mortality levels. In six weeks time, the birds are weighed and are ready to be sold by Suguna. Farmers are paid a handsome growing charge for the birds at the end of this period. Thus, Suguna takes this success model to the next level vision of energising rural India benefiting the country, farmer and the company.

A constant and relentless drive has taken the company’s growth and expansion which covers over 42,000 farmers from 8,000 + villages in 18 Indian States. Impressed by the model and its success, Suguna received invitations from many State governments to set up its operations. Many investors and delegates from across borders visit Suguna’s facilities to study this model and later adopt in their own countries.

With mastery and success in contract farming, Suguna has shaped the poultry industry to its current position in India.

Research & Development (R&D) is a continuous improvement process to enrich quality of the output. Suguna firmly believes in this process and devotes significant effort towards R&D initiatives.

Suguna’s R&D initiatives are driven by highly qualified and experienced poultry experts including nutritionists and veterinarians. These initiatives over time have helped establish Standard Operating Procedures (SOP) and Good Manufacturing Practice (GMP) which are strictly followed at all Suguna facilities and contract farms.

The R&D team focuses on the areas of environment, birds’ diet, disease management, the overall health and development of the birds. The R&D team is always looking at bringing efficiency through effective water sanitation, temperature, ventilation, lighting and litter / floor management. Since feed and nutrition are important factors, the team constantly aims at devising feed formulation for a healthy feed conversion ratio (FCR). The team also works to identify newer ingredients using natural agro based products. Disease management is another area where the team pays attention to prevent outbreaks. By closely monitoring and reviewing bird performance, the team helps identify vulnerabilities and define programs to control them. The R&D team assures the farmers quality output and support through innovative and practical solutions based on scientific poultry management. Through activities by its central monitoring unit that include field trips, 180 trials everyday and 24 x 7 x 365 support services.

Quality and Innovation the cornerstones of Suguna’s growth.

Being a pioneer in the poultry industry in India, most of the initiatives are designed keeping you in mind. Suguna leaves no stone unturned to identify your needs and concerns about quality poultry meat. With significant investment of resources, Suguna ensures everyone right from farmers and suppliers to employees are well trained to maintain the highest of quality and hygiene factors.

With a vision to build great brands that are well accepted and appreciated, Suguna is constantly bringing you innovative products. Suguna’s efforts are well synchronized to offer you meaningful products that provide complete value, convenience and satisfaction.

Product range: Quick bite with Suguna Home Bites, choicest of chicken portions with Suguna Anytime, Value Added Eggs catering to the various needs of the health conscious consumer and Suguna Daily Fressh, a chain of retail outlets that are pleasing in ambience, and are hygienic and convenient for the contemporary consumer. Of course, there’s always your favorite Suguna Chicken – Younger, Tender, Better.

Go ahead, spend some time to know our brands and treat yourself to a delicious and healthy meal.

Suguna’s high quality chilled chicken product range includes:

Whole chicken	Drumstick
Curry cut	Lollipop
Boneless breast	Marinated curry cut (Chilli chicken style)
Marinated Lollipop	Marinated Drumstick

Suguna’s Value Added Eggs includes:

Suguna Active Suguna Heart Suguna Pro Suguna Vit-D

Suguna Home bites ready to eat range of heat and eat items:

Chicken Nuggets	Chicken Popcorn
Cocktail Sausage	Chicken Breakfast Sausage

Chicken Ham
Chicken Salami